Cookies have been demonized till the point that now they seem condemned to extinction. Let’s try to understand how we have arrived to this point and what’s the future of internet advertising without cookies.
Google has revamped its search algorithm, the way google handles queries from the users to show the most relevant results.
What’s the objective of this update?
Google it’s moving to a semantic algorithm. It wants to understand the meaning of your query in a more natural way, analyzing your query as a whole and not just as isolated words.